Case study: Ecommerce

Analysing the existing site to identify all the issues, improvements and new additions. This immensely helped with tailoring a solution for the client rather than providing a general solution.

Duration : 1 week. (Google analytics was already present on their existing site)

27 made use of the following tools on the client's existing site during this phase:

• google analytics for visitor statistics during campaigns and in general
• google page speed and chrome lighthouse for user experience, performance and SEO score
• server logs for request-response latency and drops
• hosting provider tools for inspecting server outage reasons
• Tools to identify strategies implemented by competitor sites

formulating a robust strategy on all the 3 fronts - Infrastructure, backend and frontend.

Duration : 3 weeks.

The following activities were undertaken during this phase:

• Strategize the move from magento 1 to 2
• Data migration strategy from existing site to new site
• Identifying the various infrastructure elements to mitigate site traffic and page loading time
  - CPU, RAM and Zones
  - Application instances, Load Balancers, EFS and S3
• Comparing the cost of hosting on various cloud infrastructure
• Identifying (going through reviews and costs) the various extensions / plugins for Magento 2 to help speed up development
• Version 1 deliverables
• Deployment strategy with phased go live (5% traffic to 20% to 100% - based on location)

Scrum methodology to go live in 2 months. Each sprint was a week long and we had 8 sprints.

Duration : 8 weeks.

It was clear that we needed to do the following to be able to go live in 9 weeks:

• Minimum UI modifications on the theme
• Reliable plugin for data migration from magento 1 to 2
• maintain the same UI flow as much as possible on the new site (to make it easy for repeat customers)
• go with little to no new functionality for first version
• concentrate more on dealing with site traffic, caching strategies and page / site performance

making sure the go live is smooth with phased approach and is monitored so that new as well as repeat customers seamlessly adapt to the new rollout.

Duration : 1 week.

The following activities where undertaken as part of go live:

• migration from staging to live
• implement basic site tracking for post deployment analysis (among other checklists)
• phased go-live
• post go live monitoring